3 Tips to Staying Efficient with Only Fragments of Time

March 16, 2010

A key characterization of Postmodernism is that our lives are fragmented; “the fragmentation of time into a series of perpetual presents” as critic Frederic Jameson put it.* Oh how true, how practically true.
How often does it happen that you are working on a project, only to be interrupted by email, IM, a phone call, or [...]

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3 Ways to Stop Search Engine Optimization from Crippling Your Search

March 11, 2010

Search Engine Optimization – or SEO – is the science of getting your website ranked higher in search engines than other websites with similar content or products.
And it’s getting in the way of your ability to find things.
In fact, the title of this blog entry was tweaked to improve its ranking – from the number [...]

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The “Vocabulary Problem” of Keyword Searching

March 7, 2010

People use different words to describe the same thing. A great variety of words, it turns out. One fascinating study (Furnas, et al. “The vocabulary problem in human-system communication” http://bit.ly/dniCrM)* found that the likelihood of two people picking the same word to describe something is less than 20% in the best of situations. Twenty percent!
How [...]

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Beyond Keyword

February 16, 2010

What are you looking for?  How do you find it?
For most situations, a keyword search in Google or Bing is perfect — because the website or business that you’re looking for wants to be found. You want the phone number for your favorite restaurant, and that restaurant wants you to find its phone number. [...]

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January 20, 2010

Via Search Consulting is a search and investigative consultancy that will help you:
1)      Enhance your search process beyond keyword searching to increase efficiency and accuracy;
2)      Manage voluminous search results;
3)      And when necessary, access investigative resources anywhere in the world.
Via founder Lecia Kaslofsky is a licensed private investigator, an award-winning researcher and a frequent speaker on [...]

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